4 Reasons Your SEO Strategy Is Not Delivering Results

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Are your Search Engine Optimisation (SEO) tactics not working as expected? If so, it’s essential to understand why before making any drastic changes. The truth is many common mistakes can lead to poor SEO performance. 

In this blog post, we’ll cover the four most common SEO mistakes and provide advice on addressing them straight from the best SEO company in the United Kingdom.

  1. Poor Keyword Research

Without relevant keywords and phrases that customers use to search for your business, you may miss out on valuable opportunities to rank higher in search engine results.

Keyword research involves using various tools and techniques to identify customers’ keywords and phrases to search for your business. You can then use this information to create optimised content for those keywords, helping to increase the visibility of your website on the Search Engine Results Page (SERPs).

You can analyse your competitor’s websites if you’ve determined that your keywords are not helping you earn more leads. Analysing your competition’s website can help you understand customers’ keywords and phrases to search for your business. 

  1. Lack of Content Optimisation

When choosing which keywords and phrases to use, it’s essential to consider the context of your content. If you’re writing about the benefits of a specific product, you’ll want to include words related to the product and its features. Additionally, use the language of your target audience and words that your readers will likely be searching for.

Once you’ve chosen the right keywords and phrases, you’ll need to incorporate them into your content organically and naturally. This means that the keywords and phrases should fit seamlessly into the content and not seem forced. Additionally, you’ll want to ensure that the keywords and phrases are used in the right places – such as in the titles, headings and subheadings of your content. 

  1. Low-Quality Backlinks

Search engine algorithms account for the quality and relevance of backlinks when determining the ranking of a website. Low-quality backlinks, such as those from link farms, link networks or other irrelevant sources, will not only fail to improve your ranking but can damage it. This is because search engines view these links as a sign of manipulation and can penalise your website for having them.

To ensure that low-quality backlinks are not harming your website’s SEO, it is crucial to audit them regularly. This can be done using various tools, such as Google’s Disavow Tool or third-party software. If you find low-quality backlinks, you should contact the website owner and ask them to remove the link or use the Disavow Tool to tell search engines to ignore them.

  1. Poor Website Structure and Navigation

If your website is structured correctly, search engine crawlers can accurately index and understand your website’s content. Confusing or non-existent website structure and navigation often result in frustration, as customers won’t find the information they’re looking for. 

Before you start structuring your website, planning out your website architecture is essential. This includes creating a sitemap, a visual representation of your website’s structure, and deciding which pages should be included in your website’s navigation. Consider hiring a local SEO service to help you with website improvements, as they keep up with the latest web development trends. 


It’s time to face the facts; your SEO tactics may not work as expected because of something you need to do better. It’s not because Google is deliberately targeting you or because you have been unfairly penalised. If keeping up with SEO practices is too much work for you, consider hiring a local SEO service to help you with your SEO needs.

Out of all the SEO companies in the UK, Spotted Digital is your best bet. Our dedicated and highly skilled professional team works tirelessly on your behalf to help you achieve the results you need for your business. Book a call today to get started. 

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