How Brand Awareness Can Impact Your Google Rankings

SEO is all about optimising your website for search engines. In this article, we’ll provide you with some information about SEO branding. So, where do you start?

The Link Between Brand Awareness and Google Rankings

There is a clear and strong correlation between brand awareness and higher Google rankings. In other words, if you want to rank higher on Google for branded keywords (e.g. your company name), you need to ensure your website is optimised for SEO.

Backlinks

Links are important for building a brand and ranking well in search results. Good, white-hat, sustainable earned backlinks are generally correlated with a company’s brand. Links are one of Google’s most important, if not the single most important, ranking signals.

Social Signals

Social signals are the number of shares, likes, and other social interactions a website has. Many people believe that social signals are a factor in how well a website ranks on search engines, but Google has said that they do not directly impact rankings. However, social signals can be a good indicator of how well a website is doing and how much engagement it is getting.

User Behaviour

Google’s purpose is to make sure that its search engine is providing the best possible experience for every individual user. They do this by looking at how users interact with search results and using that data to improve the ranking of certain websites. 

Brand awareness is one of the things that can influence a website’s ranking on Google. If people are regularly searching for a particular brand or keyword, Google will take notice and adjust the ranking accordingly.

Google uses a variety of factors to determine rankings, and one of those factors is click-through rate (CTR). CTR measures how often people click on a particular result after seeing it in a search. If your brand receives a lot of clicks, this will increase your chances of outranking your competitors.

In other words, if users are interested in your brand, Google will also be interested in your brand and will give it preferential treatment.

Direct Traffic to Homepage

Google Analytics is a tool that can be used to track direct traffic to a website’s homepage. This information can help understand the people who are interested in your brand and how they found your website.

Search Console Branded Searches

Google Search Console is a free service that helps you monitor and maintain your site’s presence in Google Search results. You can use Search Console to submit and test your sitemaps, submit your site to Google for indexing, and see how Google is indexing your site. 

You can also use Search Console to find out which queries are bringing users to your site, how often they’re clicking on your results, and what position your site is in on the search results page.

Third-Party Analysers

There are many tools that companies can use to measure brand performance. These tools can provide data on brand interest, trends, keyword variations, searches, and clicks. This data can help companies understand how their brand is doing and make changes accordingly.

Wrapping Up

SEO and branding are two important aspects of any business. By taking the time to understand and invest in both, you can ensure that your business is visible and attractive to potential customers. By following the tips above, you can create a strong SEO and branding strategy that will help your business succeed.

Spotted Digital is one of the best SEO companies in the UK. We are a full-scale digital marketing agency that can help boost your brand. Get started now.