If you thought digital enterprises will return to “business as usual,” think again.
Businesses without websites may miss a lot of potential as most businesses now operate online. As the market for digital enterprise increases, so does the need for businesses to establish an online presence.
However, many businesses still lack the ability and expertise to build a professional-looking website that helps their business compete online. Thankfully, with a little planning and some basic web design knowledge, you can create a professional-looking website to sell your products or promote your services.
Here are seven tips to keep in mind when building your first business website:
Identifying the purpose of your website helps you build it right from the ground up. What do you want your site to achieve? Are you selling products or promoting your company’s services? Do you want to use it to share your brand’s story?
Once you’ve determined your purpose, you can start planning your website’s design and content. Your website should also be geared toward your target audience’s needs and preferences.
When building your business website, choosing the right platform is extremely important. Various options are available, and knowing which is right for your business can be challenging. Research and talk to other businesses to find out which platform they use and why. Once you understand the different options, you can decide which is right for your business.
In today’s highly digital world, checking that your website is responsive is critical. This means it will look good and function well on all devices, including smartphones and tablets. 5.31 billion out of 7.91 billion of the world population are unique mobile phone users, so ensuring that your website is accessible is vital.
In addition, your website should be navigable so users can find the information they’re looking for quickly and easily. To achieve this, use clear and concise titles and descriptions, and logically organise your content.
To stay at the top of search engine results pages, your website material must be well-written, informative, and relevant to your target audience (SERPs). Avoid utilising filler text or keyword stuffing since this can turn off visitors.
Since 80 per cent of content consumers go for visual content, integrating high-quality imagery, whether through images or videos, is imperative. It makes your platform look professional and helps you better convey your message.
Using images, infographics, and videos also breaks up your text and helps users understand your message better.
Your website should have clear and compelling calls to action. That means using text and images that encourage your visitors to take a specific action, such as contacting you or making a purchase. Avoid vague CTAs because experts say audiences want to be guided clearly into the next steps of your sales funnel rather than not.
Once your website is live, promote it through your other marketing channels. Include your website’s URL on your business cards, email signature, and social media profiles.
Social media is a great way to drive traffic to your website. Post links to your website on your social media accounts and encourages your followers to check it out. You can also use paid advertising on social media to reach a wider audience.
Finally, secure your website at all costs. You need a reputable and secure server to host your website to protect your business and user database against rampant cybersecurity threats.
For instance, guarantee your users that your website’s payment processor is secure. This is necessary especially if you warn through your website and collect users’ sensitive data such as bank details and personal information.
Building a business website may be a daunting task, but these pointers can help you get started in the right direction. With a bit of work, you can develop a website that can assist you in reaching your company objectives.
Reach out to us at Spotted Digital right now if you need assistance with developing a website for your company. We are a known SEO company in the United Kingdom offering comprehensive digital marketing services, including search engine optimisation, paid advertising, and website design in Plymouth, Devon. Get your website started today!