Digital Marketing: The Different Methods You Need to Know

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Businesses employ digital marketing to interact with their audience and promote their goods and services online. It is a more successful method for attracting new clients when audience targeting and data collection are smart. Additionally, it keeps rising as technology advances.

For more learning, here we have listed different types of digital marketing to get you started :

1. Pay-Per-Click (PPC)

During web browsing, before YouTube videos, in mobile apps, and at the top and sides of search engine results pages are all examples of pay-per-click advertising.

When you create a pay-per-click campaign, you can specify whether you want users to see your ads or promoted results globally and within a specific geographic area. According to Google, customising by location allows you to avoid wasting advertising dollars on users who do not live close to your store if you are marketing a physical site.

2. Search Engine Optimisation (SEO)

When a potential consumer searches on Google, Bing, or another search engine, SEO optimises a website to show it up at the top of search engine results pages. Numerous factors are covered by SEO, including the language used on your website, how other websites link to you, and the layout of your website.

The goal of search engine optimisation (SEO) is to raise a business’s position in Google’s search results, boosting traffic from search engines to the business’s website. To do this, search engine optimisation (SEO) marketers look at the terms and phrases people use to seek information online and include them in their material.

3. Content Marketing

A sort of digital marketing known as “content marketing” focuses on producing and sharing various forms of content to increase leads and sales. A blog, social media posts, videos, infographics, podcasts, and other formats are examples of content. 

Quality content improves brand reputation, trust, and increases sales. SEM, SEO, social media marketing, email marketing, and PPC are ineffectual without business-specific content.

4. Social Media Marketing

Social media must be incorporated into the digital marketing strategy of every organisation. You can increase traffic to your website and social media pages, generate leads and raise brand awareness by promoting your brand across multiple social media channels.

Social media marketing intersects with other digital marketing strategies, such as SEO, SEM, PPC, and content marketing.

Common channels for social media:

  • Facebook
  • Instagram
  • Twitter
  • Youtube

5. Search Engine Marketing (SEM)

The paid alternative to SEO is SEM. A business can buy SERP advertising space by using SEM. An essential component of search engine marketing is the integration of SEO and PPC.

Google prioritises these pages in search results; an “Ad” symbol is present at the URL’s start.

6. Email Marketing

Sending emails to your client list to promote your business is known as email marketing and one way to do this is by newsletters.  You can encourage website visitors to subscribe to your newsletter. With this, you could use this platform to communicate with them frequently about your goods and services.


As you can see, digital marketing offers several brand-building options. Brands can disseminate their message through social media, email, and content marketing. Digital marketers can promote a brand’s products and services and convert leads using these tactics. With these in mind, you should find a reliable agency to work on your digital marketing.

Spotted Digital is an experienced and trusted digital marketing agency in Plymouth, offering a comprehensive range of services to meet the needs of businesses across all sectors and industries. From logo and web design to copywriting and both on and off-site search engine optimisation, our talented team of experts is on hand to fulfil an end-to-end service on your behalf.

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