Digital Marketing

Digital Marketing Services

Here at Spotted Digital Marketing Agency in Plymouth, we’re a team of expert digital marketing professionals who offer a comprehensive range of digital marketing strategies as well as content creation to engage your target audience and help your business to truly stand out from its rivals.

Our marketing agency in Plymouth is a specialist in all aspects of digital marketing, from SEO to web design, and we’re able to design bespoke digital marketing strategies that meet the specific requirements of your business so you can rapidly and efficiently meet your marketing goals.

In today’s digital age, marketing is no longer a traditional affair. Standard practices are no longer as effective, and having a strong online presence is vital to the success of any business, regardless of its size, type, or industry.

For those running businesses, it is not only time-consuming, but also complex to understand how best to use techniques that are driven by online content, algorithms, and data analysis, and that’s where our digital marketing agency in Devon can prove to be highly beneficial.

What Is A Digital Marketing Agency?

A marketing digital agency represents the best solution when it comes to helping your business to make its mark in an exceptionally crowded modern marketplace. As specialists in digital marketing in Plymouth, our agency offers a range of services that encompass the whole span of the digital marketing industry under a single umbrella.

Our end-to-end digital services marketing strategies include everything from tailored web design to meet the needs of your business to well thought-out offsite and onsite SEO so that your business can gain the competitive edge over its local rivals.

As one of the top marketing companies in Plymouth, we don’t see ourselves as a separate marketing social media agency. Rather, we view ourselves as another branch of your team. For this reason, we take on an entirely collaborative working method that we believe makes us different from the other marketing agencies in Plymouth, ensuring that we work closely with you to aid you in reaching the digital marketing goals that you’ve set.


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Digital Marketing Strategy

As experts in the field, we know that an effective and well-honed digital marketing strategy lies at the centre of your digital marketing campaigns. An effective strategy will outline all your goals, visions, opportunities, and objectives – not only for your business itself, but also for your customers. After all, if you have no comprehensive and well-defined strategy, any marketing efforts you make will amount to nothing.

Although you may understand the importance of a properly thought-out digital marketing strategy, designing and implementing one may feel impossible. That’s where the Spotted team can help. Thanks to our extensive experience in the creation of effective digital marketing strategies, we can achieve impressive results for both huge corporations and small start-ups alike.

We tailor the strategies that we develop to completely suit the requirements of your industry, your brand, its vision and individual goals. We take the time to examine your competitors, your customers, and your existing content so that we can effectively evaluate ways in which we can assist your business in moving forward and attracting new leads.


Search Engine Optimisation

Google and other search engines prioritise high-quality, user-friendly, and relevant content when delivering results to users. That’s why it’s so essential that your website appears on the SERPs’ (search engine result pages’) first page. Google updates its algorithms on a regular basis, so reaching the coveted top spot isn’t always as easy as it may seem. That’s where our expert team can help.

We can perform an SEO audit of your existing website and content to pinpoint any potential issues that are holding you back from the top slot. Once we’ve identified them, we can get to work, putting together a coherent SEO strategy that really delivers.

We combine content, authority, and technical optimisation so you can reach a larger audience, drive up your website traffic, maximise your leads, and boost your profits.
With help from our expert digital marketing agency, your business’s SEO strategy can achieve its goals without taking up any of your precious time.


PPC Advertising

Today’s marketplace is an increasingly digital one, and that means that there’s more competition than ever before. With that in mind, it’s easy to see why paid advertising campaigns can prove to be so important for businesses of all types, sizes, and sectors.

Paid advertising can boost sales while enhancing a brand’s overall recognition and presence, and it is for this reason that most businesses today are opting for PPC and social media adverts rather than classic ads.

While gaining organic leads is always going to form the basis of an effective digital marketing strategy, paid advertising also has a vital role to play. Helping to bring in more prospective customers and widen a brand’s reach, paid adverts primarily target audiences that are searching for services and products that are within the same niche as the business’s brand.

Here at Spotted, our team of experts can help to maximise your paid advertising strategy so you can achieve your marketing goals and gain maximum visibility.


Copywriting

Although you understand your business, your brand, and the services and products you offer, it isn’t always easy to put those things into words effectively so you can reach your target audience.

However, it’s essential to be aware that the words in use across your digital presence can make an enormous difference to how your business is perceived, so it couldn’t be more important to get them right. That’s where our team can help – by creating captivating and engaging content that reaches your target audience and spurs them to take your desired action.

Your content needs to grab your audience’s attention, but it also needs to be fully search engine optimised in order to stand out in the crowded online arena. That’s why we work in close collaboration with you to determine who your target audience are, the type of content they engage with, and the keywords they use when searching for the services and products you provide.

FAQ's

1Are facebookAds pay per click?
The Pay Per Click term is normally associated with Google Ads or Bings Ads but Facebook ads are in effect Pay Per Click ads. There are variations within facebook for different campaigns, whether this is video views, lead generation, post engagement, page likes etc. These all have a pay per click cost.
2Are SEO services worth it?
SEO Services take some time and effort but the longer-term benefits for SEO are fantastic. Once you have cemented your ranks at the top of google the organic traffic just keep on coming. This regular traffic is what provides an outstanding foundation for your business.
3How Digital Marketing is adding value to business?
Digital marketing provides businesses with the endless platformsto promote their authority in their niche. It enables them build strong relationships with leads and turn them into loyal customers.
4How much does SEO marketing cost?
There are a many factor we have to review when putting together SEO packages. We carry out a full onsite and offsite audit to determine where you currently are within the search engines, to the side of this we carry out full competitor and keyword research to establish what work we would need to undertake to achieve amazing results for you. Using this information, we present a number of tailored packages for your consideration. This ensures you don’t pay for what you don’t need.
5How much for web design services?
Our web design services are costed and tailored to the work that is required. This ensures that our valued customers are receiving completive rates no matter the size of the job. We provide full and transparent costing so you know you receiving value for money.
6Why web design is important for business?
A company’s website is very important as it provides an opportunity to promote your brand, to showcase your products and provide key information to your customer base so they can make informed decisions. Websites are becoming increasingly important as much more business is now being done online.
1How to rank local SEO?
We would start by carrying out an audit of our customers site to identify opportunities for improvement. We would then carry out competitor research to establish where we gain make the greatest gains in your niche. We would identify GEO-specific keywords we can target in your local area. Implement great onpage SEO attributes including technical SEO and great copy. We would ensure that localised landing pages are created based on our agreed keywords. We would ensure that your Google Business Listing is fully optimised and that your key business information in submitted to directory listings so your Name Address and Phone number is listed in multiple areas to build confidence with Google. We would build authorities backlinks to your website based on great content.
2How web design affects SEO?
Having your website set up in the right way is fundamental to being found in the search engines. Websites should factor in great design, onpage structure, technical SEO, page speed, optimised content, device optimisationand user experience. When you get these things, right leads can make an informed decision in your favour.
3What are local SEO citations?
SEO citations in very basic terms are mentions of your business on the world wide web. These take the form of the businesses Name, Address and Phone number. People in the industry refer to this information as (NAP). Citations enable you to build trust with the search engines that you are a genuine trading business who will serve their customers.
4When to do digital marketing?
Having a clear digital marketing strategy lays out the what, when, why, where and how you are going to do it. Digital Marketing should be a daily activity for every business. Action taken on a daily basis will result in cumulative results. We have found that consistency results in more leads, more sales and amazing results.
5Why is cost per click important?
We find that Cost per click advertising provides an amazing platform to get customers through a business’s doors quickly and effectively. As a model it can be targeted around areas, demographics and queries that work really well and be scaled as required. In a relatively short amount of time you can have targeted leads that are going to buy your products and services.
6Why SEO is important for business?
A website has very little value if no one can find it. Good Search Engine Optimisation (SEO) increases your visibility in the search engines so your business can be easily found. This visibility provides your website with more visitors, increasing your chances to provide your product of service to people who require it.
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