Your website is the face of your business. It’s the first impression possible clients get of who you are, what you do, and how you do it.
It can be difficult to create a beautiful, functional website that also works well for customers. But it’s not impossible — especially if you follow these five elements that every B2B company website needs:
A great site design will help your company stand out from the competition. It’s a distinctive part of your brand identity, as it’s often the first thing your visitors will notice. Good design will also help you attract potential clients and customers by creating an engaging experience for them.
You want your website to be visually appealing, but you also want it to be easy to navigate and use. You want it to have clear navigation so that visitors can find what they’re looking for quickly, as well as good user interfaces so that visitors can easily navigate through your site once they’ve found what they’re looking for.
The second element that makes up a good website is straightforward navigation on desktop and mobile devices. If visitors can’t find what they’re looking for quickly and easily, they’ll likely leave your site without making any purchases.
Here are some commonly used but functional tabs necessary for your B2B website:
Potential customers will want to know all about your products and services before making a purchase, so ensure your website provides detailed information. Include product specs, pricing, and any other relevant information.
Testimonials provide social proof that your products or services are effective and that your company is trustworthy. They also give your target audience a glimpse of what it’s like to do business with you.
Your website should have a robust search function that allows visitors to quickly and easily find the information they want. It is vital if your website contains a large amount of content.
As a B2B company, you’re probably well aware of the importance of establishing your online credibility. But if your website fails to deliver on these critical elements, your hard work will likely be for nothing. Your homepage content must be optimised for search engines and enable social media sharing to drive qualified traffic to your site.
By partnering with the best SEO company in the UK, you can breathe easy knowing your company’s online reputation will be preserved, optimised, and matured to the next level. Spotted Digital’s tried and true methods work for both big businesses and small businesses alike. Get in touch with us today.