5 Elements That Every B2B Company Website Needs

woman using smartphone and laptop
Pay-Per-Click Marketing: Everything You Need to Know
September 23, 2022
people using laptop
Why Is Pay-Per-Click Essential in Digital Marketing
September 30, 2022
woman using laptop

Your website is the face of your business. It’s the first impression possible clients get of who you are, what you do, and how you do it.

It can be difficult to create a beautiful, functional website that also works well for customers. But it’s not impossible — especially if you follow these five elements that every B2B company website needs:

1. A Great Design

A great site design will help your company stand out from the competition. It’s a distinctive part of your brand identity, as it’s often the first thing your visitors will notice. Good design will also help you attract potential clients and customers by creating an engaging experience for them.

You want your website to be visually appealing, but you also want it to be easy to navigate and use. You want it to have clear navigation so that visitors can find what they’re looking for quickly, as well as good user interfaces so that visitors can easily navigate through your site once they’ve found what they’re looking for.

2. Clear Navigation

The second element that makes up a good website is straightforward navigation on desktop and mobile devices. If visitors can’t find what they’re looking for quickly and easily, they’ll likely leave your site without making any purchases.

Here are some commonly used but functional tabs necessary for your B2B website:

  • Contact Section: In this section, you can include your address, phone number, and email ID along with other important information about your company like address, contact person, working hours, and so on.
  • About Us Section: This section gives information about your company’s products and services, features, and benefits.
  • Blog Section: Blogs are becoming increasingly popular among B2B companies as they help create awareness about new products/services being offered and support existing customers to keep track of any changes happening with their products/services. They also help your clients know you’re an industry leader, increasing trust.
  • News Section: You can share the latest product updates, offer new promotions, and give away freebies in this section.

3. Detailed Product/Service Information

Potential customers will want to know all about your products and services before making a purchase, so ensure your website provides detailed information. Include product specs, pricing, and any other relevant information.

4. Client Testimonials

Testimonials provide social proof that your products or services are effective and that your company is trustworthy. They also give your target audience a glimpse of what it’s like to do business with you.

5. A Robust Search Function

Your website should have a robust search function that allows visitors to quickly and easily find the information they want. It is vital if your website contains a large amount of content.


As a B2B company, you’re probably well aware of the importance of establishing your online credibility. But if your website fails to deliver on these critical elements, your hard work will likely be for nothing. Your homepage content must be optimised for search engines and enable social media sharing to drive qualified traffic to your site. 

By partnering with the best SEO company in the UK, you can breathe easy knowing your company’s online reputation will be preserved, optimised, and matured to the next level. Spotted Digital’s tried and true methods work for both big businesses and small businesses alike. Get in touch with us today.

Leave a Reply

Your email address will not be published. Required fields are marked *