Google offers users paid adverts that appear on the search results pages so that they can achieve maximum visibility for users who are searching for specific keywords that the brand is targeting.
Advertisers can select keywords that are most relevant to the business that they operate and bid on them with an amount that they’re prepared to pay if a user clicks on one of their ads. When the ad appears in the search engine results and a user clicks on it, the advertiser will then pay Google. It’s therefore known as PPC or pay per click.
Although this may sound relatively simple, in fact it can be far more complex that it may at first appear. Bidding on keywords and optimising the quality score isn’t easy for someone who lacks the necessary knowledge and expertise, and that’s how our professional experts can help.
We can work with you to ensure your Google ads are relevant to your target market’s search queries and that they’re also relevant to their respective landing pages. When we’ve optimised your Quality Score, you’ll benefit from a lower cost-per-click and a higher return on your investment.
Even better, you’ll also benefit from higher exposure as your ads appear more frequently and in a better SERP position at the head of the page. As a result, you’ll gain more clicks without needing to increase your bids.
Thanks to our expert knowledge, we can help you achieve maximum success with your Google Ads marketing strategy and ensure you receive as many clicks as possible on your adverts while paying as little as possible to Google for the privilege.
It’s a fascinating fact that over 60,000 Google searches are carried out every second, with most search result pages including Google Ads that have been paid for by companies. With this in mind, it’s easy to see why Google Ads are such an effective way to drive qualified and relevant traffic to a website at the very moment when users are performing a search for the kinds of services or products that your company offers.
Yet, while it may be clear that setting up and running an effective Google Ads campaign is essential for the success of your business, whatever its size or industry, the reality of Google Ads management may not be as easy as you hoped. That’s where the expert team here at Spotted can help.
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