How to Use Voice Search to Boost Your Local SEO Rankings

As voice search becomes more popular, businesses are starting to focus their marketing on this technology. By using the right words to describe themselves or the right way to advertise themselves, they are more likely to be found by people using voice search.

The popularity of voice search is largely due to the convenience it offers users. With voice search, users don’t have to fumble with their phones to type in a query. 

They can just speak into the device and the voice search function will automatically recognise the words and provide the relevant results. In addition, voice search is perfect for hands-free use, making it ideal for users who are multitasking.

As voice search technology continues to evolve, it is likely that it will become even more popular and convenient for users. This means that businesses that want to stay ahead of the curve should start incorporating voice search into their marketing strategies.

Here’s how you can improve your local SEO standing through voice search technology.

1) Use Long-Tail Keywords

One of the best ways to optimise your website for voice search is to use long-tail keywords. These are specific keywords that are more relevant to users’ queries than general keywords.

For example, a user who is looking for a nearby Italian restaurant might type “Italian restaurants near me” into a traditional search engine. However, they might say “Where can I find a good Italian restaurant near me?” into a voice search engine.

By using long-tail keywords, you can make your website more relevant to users’ queries and improve your chances of being ranked higher in voice search results.

2) Understand Search Engine Standards

As voice search becomes more popular, search engines are starting to place a greater emphasis on providing relevant results to users. This means that it is more important than ever to make sure your website meets the search engine’s standards.

Attempting to focus the content to better match the results of a single search engine will not have a significant impact, as Google continues to set the standards for how these engines operate.

3) Analyse User Behaviour 

Google is always looking for the best way to improve their search results, and that includes making it easier for users to find what they’re looking for.

This means that you should make sure your company’s information is easy to find and understand, including common elements like addresses, shipping policies, and product details. You can also help by creating content that is easy for Google’s algorithms to display and recite.

4) Keep Google My Business Listing Up to Date

Make sure you keep your Google My Business listing up to date, including your company name, address, phone number, and website. You can also add information about your company’s products and services, as well as photos and videos. 

Since the advent of voice search, having a complete and accurate Google My Business (GMB) listing has become increasingly important for businesses. This is because voice search applications, like Google Home and Amazon Echo, rely heavily on the information contained in business listings to provide relevant results to users.

Conclusion

There are a number of ways to improve your website’s search engine ranking, and these are just a few of the most important ones. By following the tips listed above, you can give your website the best chance of ranking high in search engine results pages (SERPs).

Spotted Digital can ensure that you are using modern ways to upgrade your SEO ranking. We are one of the best SEO companies in the UK that can help you grow your online presence. Get in touch with us today to learn how.