Keyword Research in PPC: Why Do It & How to Strategise

Keyword research is one of the most important aspects of any PPC campaign. By understanding what keywords your target audience is searching for, you can ensure that the right people are seeing your ads and that you’re not wasting your budget on keywords that aren’t relevant to your business.

Learn more about PPC keyword research when you continue reading this brief guide.

What Is PPC Keyword Research?

PPC keyword research is finding and selecting the most effective keywords for your PPC campaigns. The goal is to find relevant keywords for your business that will generate the most clicks and conversions.

You can use many methods to do PPC keyword research, including keyword research tools, competitor analysis, and Google AdWords Keyword Planner.

What Are the Benefits of PPC Keyword Search?

1. Generate Helpful Information

One of the main benefits of PPC keyword search is that it allows businesses to generate helpful information on the age, location, and keywords that potential customers use to find what they need. This information can improve the business’s website and marketing strategy.

2. Access Instant Results

Another benefit of PPC keyword search is that it provides instant results. Once a business has set up its campaign and targeted keywords, it can immediately see results. Unlike other marketing strategies, this can take months or even years to show results.

3. Attract Potential Customers

PPC keyword search can also be a great way to attract potential customers who may not be aware of the business. By targeting keywords related to their products or services, companies can reach out to customers actively searching for what they have to offer.

4. Get a Good Return on Investment

Finally, a PPC keyword search is a great way to get a good return on investment. Because businesses only pay when someone clicks on their ad, they can be sure that they are only spending money on leads that are interested in what they have to offer. This makes PPC keyword search an extraordinarily efficient and effective way to generate sales.

How Do You Ensure You Use the Right Keywords for a Campaign?

1. Keyword Research Strategy

The first step is to come up with a keyword research strategy. This will involve thinking about what your target audience will likely search for and then using various tools to find the most popular keywords related to your product or service.

2. Keyword Grouping

Once you have a list of potential keywords, it is essential to group them into relevant categories. This will make it easier to target your ads and ensure that your campaigns are as effective as possible. For example, you might group keywords by product type, target audience, or geographic location.

3. Setting Negative Keywords

In addition to targeting positive keywords, you also need to set negative keywords. These are keywords that you do not want your ads to show up for. For example, if you sell men’s products, you might want to set negative keywords such as “women” or “children.” This will help to ensure that your ads are only shown to relevant users.

Final Thoughts

Keyword research is an essential part of any PPC campaign. By understanding why keyword research is necessary and how to strategise your research, you can ensure that your PPC campaigns are more effective and efficient.

If you’re still learning about PPC but want to get the results earlier for your business, work with us at Spotted Digital. We are a PPC agency in Plymouth, so you can have the support and guidance you need to launch the best PPC campaigns. Book a call today to get started!