6 Local SEO Mistakes You Need to Avoid in 2023

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As the year is almost on its last leg, the world of online marketing and SEO continues to grow. For businesses, this means that if you want to stay ahead of the competition, you need to make sure you’re doing everything possible to optimise your website for Local SEO.

However, with so many different factors to consider, it can be easy to make some common mistakes. To help you avoid making these mistakes, we’ve compiled a list of common Local SEO mistakes to avoid for your business:

1. Not Optimising for Local Search

If you’re running a local business, it’s important to ensure you’re doing everything possible to optimise your website for local search. Unfortunately, many businesses make the mistake of not doing enough to optimise for local search, and as a result, they’re not getting as much business as they could be. This means you’re not including your city and state in your site’s title tags, meta descriptions, and other important places. It also means not having a separate page for your local business listing. By not optimising your site for local search, you’re missing out on a lot of potential customers.

2. Not Creating Local Landing Pages

Another mistake businesses make is not creating local landing pages. A local landing page is a page on your website that’s specifically designed for people searching for your business in a particular city or state. It should include your business’s name, address, and phone number, as well as information about your products or services. Creating a local landing page helps you to rank higher in local search results, and it also helps you to convert more visitors into customers.

3. Not Claiming Your Google My Business Listing

If you want to rank higher in local search results, you need to claim your Google My Business listing. This free listing allows you to provide information about your business, such as your business hours, address, and phone number. You can also add photos, videos, and other content to your listing. Claiming your listing is simple and only takes a few minutes, but it can make a big difference in your local SEO.

4. Not Optimising Your Google My Business Listing

Once you’ve claimed your Google My Business listing, it’s essential to optimise it. This means filling out all of the information fields and adding photos, videos, and other content. The more information you can provide, the better. Optimising your listing helps you rank higher in local search results and makes your listing more likely to appear when people search for it. You can work with SEO companies in the UK to help you optimise your website and your listing.

5. You’re Not Making It Easy to Leave Reviews

If you want to rank higher in local search results, you need to make it easy for customers to leave reviews. Include links to your Google My Business listing on your website and in your email signature. You can also encourage customers to leave reviews by offering incentives, such as discounts or coupons.

6. Not Creating Local Content

If you want to rank higher in local search results, you need to create local content. This means creating content that is relevant to your local market. For example, if you’re a plumber in London, you could write blog posts about the best plumbing companies in London or the top plumbers in London. You could also create videos about plumbing tips for London homeowners. Creating local content helps you to rank higher in local search results and also helps you to attract local customers.


Local SEO is vital for any business that wants to be visible in search engine results pages for location-based searches. However, you need to be careful and smart about your local SEO if you want your efforts to bear fruit. By avoiding these mistakes, you can improve your chances of ranking higher in search engine results and attracting more local customers.

Do you want to see your business enter an age of exponential growth that you’ve never experienced before? Then you need to partner with a reliable SEO company in the United Kingdom to help you make your goals become a reality. Luckily there’s a company like Spotted that can do all that for you and more. We are a digital marketing agency in Plymouth, providing our clients with web design, PPC, SEO trades, and local SEO services. Reach out to us today to learn more about how Spotted can put you at the top of any search results page.

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