Local SEO For Small Businesses: Why Do You Need It?

You may ask why a local SEO service is crucial for a small business owner. Everyone uses Google when they need to find something, after all.

The answer is no. In fact, according to Hubspot, 46% of all Google searches are seeking local information.

Local SEO is different from organic SEO in that it is specifically geared toward helping your business be found by people in your local area.

Small enterprises in the US aim to increase their clientele. No matter how many sales you close or how much money you make from those transactions, your business will eventually fail if you don’t draw in new clients.

Search engine optimization (SEO) for local searches is crucial if you want to expand your business locally. 

Keep reading to learn about the value of local SEO and how it can increase the visibility of your small business.

Local SEO: What Is It?

Local SEO services aim to increase your website’s or social media profile’s visibility when local customers look for products and services that are similar to yours. It allows you to market your business and your products in a way that makes it simpler for locals to find you.

If you own a real business or offer services to customers in the same locations, take the time to learn about local SEO. It might hold the secret to producing more leads.

Local SEO Advice

There are certain crucial strategies you may employ to raise the local SEO of your website, regardless of whether you are a small business owner with little to no knowledge of SEO or an SEO professional. Some tips for local optimization include the following:

Choose Your Preferred Keyword Phrases

In local SEO, keyword research is the initial stage. It’s crucial to take into account the exact search phrases and techniques that clients employ (for example, “laser hair removal near me” as opposed to “hair removal”).

It’s time to optimise your content and website for these terms once you strongly understand the target keywords. Use those words as often as you can throughout the pages of your website.

Eliminate Redundant Business Listings

It is challenging for search engines to identify which business is the most authoritative when NAPs are inconsistent due to redundant information. Multiple listings may also harm the reputation of your brand by deceiving customers. It’s crucial to look at your business’s listings on directories like Google My Business, Facebook, Yelp, and others.

Include Your Company in Reputable Directories

You can do better than companies that do not have listings by being listed in the right directories. A strong directory base is necessary for building a brand. Customers receive accurate information about what you do and have a positive opinion of you.

Some well-known directories include Angie’s List, Merchant Circle, Thumbtack, Yelp, and Angie’s List.

Make Your Website Voice Search-Friendly

Think about the questions that people in the real world would undoubtedly have. If one needed help with marketing, they might inquire, “Where can I find marketing services in New York,” for example. Use subheadings like these to help website visitors find the information they want.

Similar restrictions apply to inquiries like “How much does marketing cost?” and “What are some successful marketing strategies?” Users will undoubtedly click on an internal page on your website where they can learn more about the services offered by your business if you can address those questions with content.

Conclusion 

For small businesses, local search engine optimization is essential. It allows them to compete with larger businesses and build their reputation. Being active on social media, having a good online reputation, and optimising your website for local SEO are all essential. All assure a rise in traffic and clients of these actions, and if you hire one of the best SEO companies in the UK. 

Based in Plymouth, Devon, Spotted is a full-service digital marketing company specialising in paid advertising, SEO services, digital marketing, and web design. Contact us if you need local SEO services!