There are several common local SEO mistakes businesses make, which can negatively impact their ranking and visibility in search engines. Here are some of the most common mistakes to avoid:
One of the most common local SEO mistakes is targeting broad keywords instead of long-tail keywords. Broad keywords are general and don’t specify a location, such as “pizza” or “plumber”. Long-tail keywords are more specific and include a location, such as “pizza delivery in Los Angeles” or “plumber in San Francisco”.
Broad keywords are much more competitive and difficult to rank for, especially for small businesses. Long-tail keywords may have less search volume, but they’re easier to rank for and will bring you more qualified leads.
Google My Business is a free platform that allows businesses to manage their online information, including their name, address, and phone number (NAP). Having a GMB profile is important because it tells Google that your business exists and is located at a certain address.
If you don’t have a GMB profile, Google may not be able to find your business when someone searches for it, which means you’ll lose out on valuable leads. You can create a GMB profile for your business here.
If your website isn’t properly optimised, it may not rank as high in search engine results pages (SERPs) as it could. This means you could lose out on potential customers looking for your products or services.
You can do several things to optimise your website, including optimising your title tags, meta descriptions, and images. You can also improve your website’s speed and usability. For more tips, check out our guide to SEO for beginners.
If your website isn’t mobile-friendly, it may not rank as high in mobile search results as it could. This is because Google now uses mobile-friendliness as a ranking factor in its mobile search results.
To ensure your website is mobile-friendly, ensure your website’s layout is responsive and that all of your content is easy to read on smaller screens. You can also use Google’s Mobile-Friendly Test to see how your website fares.
If your website’s low-quality content, it may not rank as high in search engine results. This is because Google now uses quality content as a ranking factor in its mobile search results.
To ensure your website’s content is high quality, ensure all of your content is original and well-written. You can also use Google’s Quality Guidelines for Mobile Sites to help you get started.
If your website doesn’t have any customer reviews, it may not rank as highly in search results as it could. This is because customer reviews are another ranking factor in Google’s mobile search results.
To get started, try asking your customers to leave reviews on your Google My Business page. You can also try asking customers to leave reviews on your website.
There are a few common local SEO mistakes businesses should avoid if they want to improve their ranking in search engine results. These include not claiming their business listings, not optimizing their website for local search, and not building citations. By avoiding these mistakes, businesses can improve their chances of ranking higher in search engine results and attracting more local customers.
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