Off-page search engine optimisation (also known as off-site SEO) is the process of optimising a website for search engine ranking by building external signals or signals that the website owner does not control.
Off-page SEO signals are generated when other people interact with your websites, such as when they link to your website from another site, share your content on social media, or mention your brand in their own blog or website. When done right, you can reap its benefits.
How to Optimise Your Off-Page SEO
Off-page SEO is just as important as on-page SEO, if not more so. Just as on-page SEO helps to optimise your website for the search engines, off-page SEO helps to promote your website and improve your search engine rankings.
You can do several things to optimise your off-page SEO, and we’ve outlined some of the most important ones below.
1. Optimise Your Title Tags and Meta Descriptions
Your title tags and meta descriptions show up in the search results, so it’s important to ensure you optimise them for the keywords you want to rank for.
Your title tags should be unique and descriptive, and your meta descriptions should briefly summarise what the page is about.
2. Build High-Quality Backlinks
One of the most important ranking factors for SEO is the number and quality of backlinks pointing to your website.
Backlinks are links from other websites to your website and act as a vote of confidence from the referring site. The more high-quality backlinks you have, the better your chances of ranking high in the search results.
There are several ways to build backlinks, such as guest blogging, directory submissions, and social media.
3. Optimise Your Content for the Search Engines
Your content is what will ultimately determine your success or failure in search engines. To optimise your content for the search engines, you must ensure it’s well-written, keyword-rich, and informative.
4. Promote Your Content
Once you’ve created high-quality content, promoting it to get it in front of as many people as possible is important. There are a number of ways to promote your content, such as social media, email marketing, and paid advertising.
5. Monitor Your Progress
Last but not least, it’s important to monitor your progress to see how your off-page SEO efforts are paying off.
Off-Page SEO Tactics to Avoid
While there are many different off-page SEO tactics that you can use to improve your website’s ranking, there are some off-page SEO tactics that can do more harm than good. Here are some off-page SEO tactics to avoid if you want to stay on the good side of Google and other search engines.
1. Creating Link Farms
A link farm is a website or group of websites that exist for the sole purpose of creating links. Link farms are often created by spammers and are not meant to provide any value to the user.
If caught creating or participating in a link farm, you could be penalised by Google and other search engines. So, it’s best to avoid this tactic altogether.
2. Buying Links
Like creating link farms, buying links is also against Google’s guidelines. If you’re caught buying links, you could also be penalised by Google and other search engines.
When it comes to building links, it’s always best to focus on quality over quantity. It’s better to have a few high-quality links than some low-quality ones.
Off-page SEO is just as important as on-page SEO when it comes to optimising your website for search engines. You can improve your website’s visibility and rank in search engine results by following the guidelines outlined in this article.
If you’re unsure where to start, our SEO experts can help. Spotted Digital is one of the best SEO companies in the UK that can provide complete SEO solutions. Contact us today to learn more about our off-page SEO services.