PPC Myths You Shouldn’t Believe In Anymore in 2022

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Digital marketing is full of ups and downs, one of which is dealing with rumours about pay-per-click (PPC) campaigns provided by local SEO services. PPC is vital in digital marketing programs, and with the information available about practices and trends, it’s easy to come across myths. Local SEO services are not beneficial if you don’t put in the effort to stay focused. SEO can be detrimental to your website if not used correctly, as a small mistake can result in your website being penalised and your ranking dropping significantly.

There are many uncertain misconceptions about PPC advertising, so to help you maximise your local SEO services efforts and avoid common pitfalls, we’ve debunked the top PPC myths you should stop believing in this 2022.

Myth #1: I Can Achieve High SEO Rankings without PPC

SEO and PPC are great ways to improve your online presence and reach your target audience. However, they should be used together to get the best results.

PPC advertising is a great way to drive traffic to your website and generate leads. However, it can be expensive if you don’t know what you’re doing.

Combining PPC with SEO means optimising your website’s content and structure, building backlinks, and other methods. By keeping PPC ads long-term, the visibility of your website increases because leads see it more often and are more likely to click, taking them to your website!

Through PPC, customer retention and acquisition will allow you to quickly reach a wider audience and gain new customers. Organic SEO can also help you gain new customers, but it may take longer. But use both? You’ll get leads and conversion in no time.

Myth #2: It’s Only Temporary

Local SEO services must use PPC as a long-term strategy to be truly effective. Using PPC over time, you can gradually increase the number of leads and conversions you get. Additionally, you can use PPC to build brand awareness and trust.

With long-term PPC, you can stay in your customer’s mind for longer. By repetitively seeing your ad, they will start to think of you as a brand in your niche and that you are always working.

PPC is a great way to generate website traffic quickly, but you’ll get a higher return on investment if you keep your ads running continuously. Additionally, the data you collect from people who click on your ad can be used to improve your future ad campaigns.

Myth #3: They Don’t Work for Complex or Emotional Decisions

Au contraire, PPC can be an effective way to grab a customer’s attention, but it’s important to consider what action you want your audience to take. Asking a local SEO service to conduct PPC for an educational institute might not be that effective if the objective is to get students to fill out forms. 

Instead, you could take their details and send a newsletter about recent admissions. Focus on your goal, and tailoring your PPC strategy to your business is important. Remember that PPC should be just one part of your marketing plan, not the whole or be-all-end-all strategy.


PPC and SEO strategies can work only if you know what you’re doing and how to apply each. That’s why success hinges on the capabilities of your local SEO service if they know how to maximise each approach. We at Spotted Digital offer clients SEO, digital marketing, and PPC services that help you get spotted and preferred over your competitors. Know us more by visiting our website.

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