Local SEO should not be an afterthought. It should be central to your marketing strategy because it allows you to market your business in a highly targeted and relevant way to your customers. But, knowing that as its main purpose, it has a far deeper relevance to unwrap with regards to its benefits.
Below are just a few examples.
Local SEO is essentially the same as national SEO, with a few minor adjustments to account for geographical location. If you’re already doing national SEO, then you shouldn’t have to learn anything new to do local SEO. Some people may be hesitant to get into local SEO because it seems like another thing to learn and master, but it’s really not that different from what you’re already doing. The transition should be easy and seamless.
Local SEO is a great way to improve your ranking in search engine results pages (SERPs), especially if you’re a small business. By targeting your local market, you can avoid the competition of larger businesses and rank higher in SERPs for keywords related to your business.
A local SEO plan will be cheaper and more effective than a national SEO plan. This is because with a national plan, you will spend a lot of money and time trying to rank high on search engines, and you may not even end up on the first page. With a local plan, you can use more cost-effective strategies such as moderate link building and content creation, and you are more likely to achieve a top rank.
More and more users are conducting local searches without even realising it. This is because mobile devices are so popular, and every online-enabled device has geographic indicators. This means that users are becoming increasingly reliant on local searches to meet their needs.
There are some local SEO strategies you don’t have to be directly involved in to make them work. For example, if you get positive reviews from customers, this can help increase your local ranking. You just have to make sure your customers know you’re listed and give them great service, and they’ll do the rest.
In order to improve your business’s local SEO, you need to focus on your community. This means creating good relationships with community members and other local businesses and submitting positive press to local news outlets. By doing all of this, you will improve your business’ ranking and make your community more likely to recommend your business to others.
In the next few years, it will become even more important for businesses to optimise their website for local search. This is because more people will be using wearable devices, like smartwatches, which make searching for information on the go easier. Additionally, local searches may become more specific and relevant to a smaller area such as a neighbourhood or city block. This would be beneficial for local businesses, which could make special offers based on a customer’s location. However, national SEO will become more difficult as Google continues to improve the Knowledge Graph. This could result in less national search traffic. Therefore, it is essential for businesses to prioritise local SEO in order to stay ahead of the competition.
All in all, local SEO should be a key part of any small business marketing strategy. There are a number of reasons why local SEO should be a priority, including the fact that it can help businesses to get noticed by more people and rank higher on search engine results pages. Additionally, local SEO can help businesses connect with more customers in their local area, leading to more sales and revenue.
If you are looking for one of the best SEO companies in the UK to help you with your local business, look no further than our expertise here at Spotted Digital. We are a full-scale digital marketing agency in Plymouth, Devon, that specialises in Digital Marketing, SEO Services, Web Design and Paid Advertising Services. Call us today and let us help boost your local SEO strategies in no time!