SEO Mistakes to Avoid If You Want Your Business to Succeed

How Brand Awareness Can Impact Your Google Rankings
August 5, 2022
men working together and looking at laptop screen
PPC Myths You Shouldn’t Believe In Anymore in 2022
August 12, 2022
pointing at laptop screen

If you want to make sure your business is visible online, you need to focus on search engine optimisation (SEO). This means incorporating the right keywords, phrases, and content into your website and marketing materials so that people can find you when they’re searching for products or services like yours. 

Optimising your site for search engines will improve your chances of ranking high in search results and reaching your target customers. This is why you must know about some of the most common bad SEO habits you should avoid. Keep reading this article to learn about each of them.

Not Building a Content Strategy

Content creation is essential for SEO because it helps you create keyword-rich content that search engines can find. It also allows you to build your brand and reach out to your target audience. This means making content that is interesting and useful to your target audience. It should be well written and engaging and provide value to the reader.

Not Conducting Keyword Research

One of the most common bad SEO habits is not conducting keyword research. Keyword research is essential for understanding what terms people are using to search for the products or services you offer. Without this knowledge, it’s impossible to optimise your website and content for the right keywords.

Not Considering Local SEO

Marketers should not forget about local SEO as it is a great marketing opportunity. Some marketers think it is difficult to implement local SEO, but it is not. Make sure you do not neglect the local SEO aspect of your digital marketing strategy! An SEO agency can help you make the most of this marketing opportunity and reach your local audience.

Not Creating High-Quality Content

A bad SEO habit is skipping out on high-quality content. In today’s day and age, content is still king. Google’s algorithms are designed to reward websites that offer users helpful, informative, and engaging content.

Not Knowing Credible SEO Advice

There are many bloggers who write about SEO, but not all of them are experts. Be careful about taking advice from someone who is not well-informed about the subject. If you want to improve your SEO, don’t rely on Google for advice. Talk to an SEO agency with experienced professionals who can help guide your business in the right direction.

Not Optimising Title Tags and Meta Descriptions

Another common bad SEO habit is failing to optimise title tags and meta descriptions. Title tags and meta descriptions are two of the most crucial on-page SEO elements, yet many marketers don’t take the time to optimise them.

Not Promoting Your Content

The final bad SEO habit on our list is failing to promote your content. Just because you have published a great piece of content doesn’t mean people will automatically find it. You need to actively promote your content if you want it to reach its intended audience.


There are a lot of different factors that go into SEO, and it can be tough to keep track of all of them. However, if you avoid the bad habits listed above, you will be on the right track to success.

Are you looking for the best SEO company in the UK? Turn to Spotted Digital, a full-scale digital marketing agency in Plymouth, Devon, specialising in digital marketing, SEO services, web design, and paid advertising. Book a call today!

Leave a Reply

Your email address will not be published. Required fields are marked *