If you’re running a trade business, you need a targeted strategy of digital marketing for tradesmen. Different industries require a different approach to search engine optimisation, and here at Spotted, we take great pride in taking a bespoke approach to each business that we work with.
When it comes to marketing for trades, we first take the time to find out as much as possible about the nature of your business, its target market, and your short and long-term SEO marketing goals before getting to work on developing and implementing an effect strategy for SEO for tradesmen.
Our focused approach involves tackling both onsite and offsite SEO so that we can cover all bases and maximise the success of your marketing strategy. We pinpoint the best keywords to suit the nature of your trade and to attract the maximum number of qualified customers to your website before adding them in the most appropriate and effective way into the content of your site.
We also add in authoritative links to increase the authority of your website, and ensure that your content is relevant, engaging, and high-quality to maximise its appeal to the search engines. As a result, you will rapidly see positive results as your site rises up the rankings.
Simon from Southside Better Roofs contacted us in November 2021 wanting to establish a much web presence for his business and become less reliant on the lead companies that he was using. He was totally baffled on why his website wasn’t showing up in the search engines. After gaining some key information from Simon we carried out an extensive review and audit of Simon’s website, as well as a competitor analysis of his key competitors in the Devon area. Unfortunately, while Simon’s website was well designed its structure and its lack of content was doing nothing to was doing nothing to help him. Following keyword and competitor research we outlined 25 keywords that the website’s structure and content would be based around.
Based on our recommendations Simon moved ahead with Spotted with a full website redesign and SEO package. We redesigned his website so it struck the best balance between design, functionality and usability. We ensured that he had specific service pages based against our agreed keywords. We are added fully optimised images based around his selected keywords. We ensured that his website was optimised in every aspect. To the side of this rewrote his Google business profile and ensured that this was targeted around his agreed keywords and it was fully completed so his potential customers could find him much easier.
Once we completed the new website and it was fully optimised our attention turned to the off-page SEO. One of the issues that we found with Southside Better Roof’s web presence was that it wasn’t turning up in local search. This was down to lack of NAP (Name Address and Number) references on the web so we tackled this issue with a matter of urgency. Our next step was to build trust with google through creating regular high-quality content around Simon’s areas of expertise and keywords as well as building high quality backlinks.
We saw a increase of 705 google place rankings in just 6 months. We have secured 16 page 1 rankings already including number 1 rankings for Edwardian Conservatory Roof Plymouth, Lean ToConservatory Roof Plymouth, Victorian Conservatory Roof Plymouth, Orangery Roofs Plymouth, Bespoke Conservatory Roofs Plymouth. They are also showing up in the top three of the local searches for all their chosen keywords. Simon Daniel said “Working with Wayne and his team has been such an amazing experience. I knew from the first consultation meeting I had with Wayne that they knew what they were talking about and my confidence from that point has grown stronger. We knew we could achieve better results but the progress we have seen so far has been mind blowing. They have totally transformed my business and I can’t wait to see what our partnership holds in store moving forward”
Do you want to see major growth in your business?
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