Steps to Dealing With the Most Common SEO Problems

Organic search is one of the most powerful digital marketing tools available because it is the best way to build traffic to your website. People usually skip over search ads and go straight for the organic results, so having a good organic search strategy is key. 

Luckily, SEO is not as difficult to start as you might think. However, SEO can be quite complex, with thousands of potential issues that can arise at any time. In this article, you will learn about the usual SEO issues and how to address them. Keep reading.

Duplicate Content

Having duplicate content on your website is one of the most common SEO problems and can destroy your SEO strategy. If you have old content that you want to check for plagiarism, you can use a plagiarism checker. This will help you to find out if there is duplicate content. 

Slow Loading 

Google wants to give its users the best possible experience, which means providing them with results from websites that load quickly. If your site is slow, it won’t rank as high as it could in the search results.

Generally, your web pages should take less than 0.4 seconds to load. If they take longer, you may want to reduce the size of your files or get help from a web developer to improve your load times.

Ineffective Mobile Optimisation

Google’s mobile-first index means that your mobile site is now the primary version of your website. Your website’s design, content, and performance must be optimised for mobile devices, and mobile optimisation is essential to compete in today’s SEO climate.

To see if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test. This test will show how well your website is optimised for different screens. Most traffic today comes from mobile devices, so it’s essential to have a mobile-first strategy.

Poor Domain Authority

If your website is new, you can improve your domain authority by getting links from other websites. Google uses links as a primary metric for determining domain authority, so the more links you have, the higher your domain authority will be. You can also improve it by creating high-quality content that people will want to link to.

The SEO Power Booster is a tool that allows you to improve your website’s domain authority score. This score is important because it shows how well your website is doing in search engine optimisation. With a higher score, your website will be more visible on search engine results pages, leading to more traffic and conversions.

Site Redirects

If pages on your website are coming up with 404 Errors, redirects, or any other issues, it could be a sign to Google that your site is outdated. You can use online tools to find and fix these errors as needed. Broken links are a common issue that can be found using similar tools. Updating website content periodically will help improve these issues and boost SEO value

Bad Security 

One of the most common technical SEO problems is HTTP security issues. If you have any security issues, backend development is your only solution. Professional website and SEO services can help improve these issues and clear them up.

Missing Alt Tags

If your website is missing alt tags, or if the alt tags are weak or missing keywords, this can adversely affect your website’s ranking. Not only are alt tags important for accessibility, but Google also relies heavily on them for context. Google’s crawlers can’t analyse photos in the same way humans can, so they need some contextual clues to understand your images.

Make sure that when posting images on your website, you provide accurate and detailed descriptions in the alt text field. Although you don’t need to include the target keyword in every alt tag, try to use it in at least one image per post.

Irrelevant Keyword 

If you want better SEO results, you need to use a variety of location-specific keywords. Making sure your keyword strategy is relevant and diverse will ensure the highest possible conversion rate. 

Adding location-specific content when applicable and using various keywords will give you the best results. Use keywords sparingly so as not to engage in “keyword stuffing”, which can have adverse effects on your SEO in the long run. Only use keywords when they fit organically into the content.

Conclusion 

SEO only requires a few things to be effective: quality content, a user-friendly website, and consistency. By following the tips we mentioned above, you can improve your website’s SEO and see results!

Are you looking for the best SEO companies in the UK? Check out Spotted Digital. We are a full-scale digital marketing agency in Plymouth, Devon that specialises in digital marketing, SEO services, web design, and paid advertising. Book a call!