8 Tips to Consider When Choosing the Right Keywords for SEO

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The importance of keywords cannot be overstated in SEO. They increase the visibility and traffic to your website. But how can you ascertain which keywords to utilise when there are so many options?

Here are eight suggestions to assist you in selecting the ideal keywords for SEO:

1. Do Your Research

Before you even start thinking about what keywords to choose, it’s important to do your research and understand your audience. What are they searching for? What are their pain points? What are their interests? What type of information are they looking for?

Once you have a proper understanding of your audience, you’ll be in a much better position to choose the right keywords.

You can also start researching who your competitors are. What keywords are they targeting? What are your competitors ranking for? What terms are people searching for when they’re looking for a business like yours?

Answering these questions will give you a good starting point for choosing your own keywords.

2. Keep It Relevant

Once you’ve done your research, it’s time to make a list of keywords. Brainstorm a list of terms that are relevant to your business. Otherwise, you’ll be driving irrelevant traffic to your website.

Then, use any keyword research tool to see how popular these terms are and get more ideas.

3. Use a Keyword Research Tool 

There are numerous options for keyword research tools, including SEMrush Keyword Magic Tool, Moz Keyword Explorer and Google AdWords Keyword Planner. These tools can be exceptionally helpful in generating a list of potential keywords to target. 

The results display the number of users who have looked up specific terms over time. The service also displays related terms with pertinent traffic data. The words and phrases that work well can be incorporated into your marketing plan. 

4. Prioritise Your Keywords

Not all keywords are created equal. Some keywords will be much more popular (and valuable) than others. When you’re choosing keywords, be sure to prioritise the ones that are most relevant to your business and have the highest search volume.

5. Target Long-Tail Keywords

Long-tail keywords are more specific and typically have less search volume. While they may not drive as much traffic as more general keywords, they can be easier to rank for and can be more valuable to your business.

6. Use Keyword Modifiers

Keyword modifiers are words you can add to a keyword to make it more specific. For instance, if you are selling men’s clothing, you might want to use the keyword “men’s clothing” plus a modifier like “plus size” or “petite.”

7. Optimise Your Landing Page 

You must optimise your landing pages so links to them aren’t wasted. Feature targeted information and add an effective call to action.

8. Test, Test, Test

Once you’ve chosen your keywords, testing them out is important. Track your SEO rankings and see how much traffic they drive to your site. Then, make changes as needed to improve your results.


There are many things to consider when choosing keywords for SEO purposes. We hope that our short guide has provided you with the information you need to effectively use keywords for the enhancement of your website. 

Spotted Digital is the best SEO company in the United Kingdom. Our Plymouth-based SEO agency specialises in onsite and offsite optimisation to ensure that every component of your website is designed to strengthen your SEO strategy and move you closer to the top of the SERPs. Contact us today for more details!

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