When it comes to maximising a small PPC budget, there are a few key tips and tricks you can implement to make the most of your budget. Here are a few tips to get you started:
This is one of the most important tips regarding small budgets. It’s better to focus on a few high-quality keywords rather than trying to rank for a bunch of low-quality keywords. Not only will this save you money, but it will also help you get better results in the long run.
Long-tail keywords are usually cheaper to bid on than short-tail keywords, but they can still be just as effective. By targeting long-tail keywords, you’ll be able to get more bang for your buck.
Negative keywords are a great way to ensure that your ads are only being shown to people who are interested in what you’re selling. This will help you avoid wasting money on clicks from people who will never convert.
Ad extensions are a great way to add more information to your ads without paying more. By using ad extensions, you can make your ads more relevant and informative, which can help you get more clicks.
The only way to really know what works and what doesn’t is to test different things. Try out different ad copy, different keywords, different landing pages, and different budgets. Then, keep track of your results and adjust your strategy.
Your landing pages are a critical part of your PPC campaign. If your landing pages are not optimised, you will not get the results you want. Make sure your landing pages are relevant to your ads and make sure they are easy to use and navigate.
Remarketing is a great way to keep your brand in front of your target audience. By using remarketing, you can show your ads to people who have already visited your website. This can help you increase your conversion rate and boost your sales.
It’s important to track your results to see how your PPC campaign is performing. By tracking your results, you can see which ads are performing well and which ones need improvement. You can also see which keywords generate the most clicks and which generate the most sales.
As your campaign progresses, you will likely need to make adjustments to your strategy. Make sure you are constantly monitoring your results and making changes as needed.
PPC campaigns can take some time to produce results. Don’t be discouraged if you don’t see immediate results. Keep track of your progress and make adjustments as needed to improve your campaign performance over time.
In conclusion, by following the tips in this article, small businesses can make the most of their PPC budget and see improved results. By targeting the right keywords, creating effective ads, and using bid management tools, businesses can get the most out of their PPC campaigns and see a significant return on investment.
Spotted Digital is one of the best SEO companies in the UK. We can help you with your PPC campaigns. Get in touch with us!