Why You Need Web Design and SEO Hand-In-Hand for Success

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The goal of functional web design is to create a visually appealing site that’s easy to navigate. Your website’s visitors will only turn into customers if they can easily navigate your site and find it visually appealing. They can only access your website if you have strong SEO tactics that make it appear when they search for relevant keywords. If used correctly, web design and SEO can help your business grow.

The Connection

Your website’s design is important because it needs to be visually appealing and easy to navigate. If your site is difficult to navigate, loads slow, or is not attractive, people will not stay on it for long and will not become customers. For people to find your website, you need to have good SEO strategies. This means your website needs to appear when people search for certain keywords. If you have a well-designed website and good SEO, this will help your business succeed.

The Synergy

Hiring a web design and SEO company can help improve your website by ensuring that the design and SEO elements work together. A full-service digital marketing agency can provide experienced designers and SEO specialists to create a cohesive website. Other tasks they can achieve are:

  • Integrating SEO into your website design by working targeted keywords into the code and creating optimised web pages. 
  • Creating a blog that is easy to navigate and has optimised content.
  • Developing a mobile-friendly website to reach out to potential customers using their mobile devices for browsing.

This means you should partner with a web design and SEO company that can take care of your web design and SEO needs in one place. This way, you can be sure that the money you spend on your website will be used efficiently and effectively to get the best results in both areas.

SEO Elements Needed on Your Website

  • Coding: Your marketing firm should use either HTML or CSS to design your website because they are easy to optimise. Flash and other similar coding make optimising websites built with this code difficult.
  • Mobile-friendliness: The mobile-friendliness of your website is important for two reasons: user experience and Google rankings. If your website is not, users will have a poor experience trying to view it on their phone or tablet. 

Google also considers mobile-friendliness when determining where to rank your website in search results since more and more netizens are using their mobile devices to search the web. You will miss traffic and potential customers if your website is not optimised for mobile.

  • Legibility: Content is the most important factor for a website to rank well. The design should make the content easy to read by considering format, font type, font colour, and font size. There needs to be enough space to put a decent amount of content on the page, as longer text is more likely to rank well than a page with only a few sentences.
  • Speed: If your website loads at a turtle’s pace, it will negatively impact your ranking with Google and your overall bounce rate. In addition, slow loading speeds will also slow down Google’s ability to crawl your website, resulting in fewer pages being indexed.

Spotted Digital Ensures Web Design and SEO are Hand-In-Hand for Your Success

Spotted Digital’s full-scale marketing services ensure that your website is optimised for search engines and potential customers from the very start. We build pages with practical SEO and eye-catching web design in Plymouth to convert your leads into sales. Learn more about us through our website!

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