Website Structure and Navigation: Why It’s Important

There are various channels you can use to promote your brand digitally, and one of the most effective ones would be a website. After all, a website entails a lot of control over the design and content, which you can use to your advantage to communicate your brand’s message.

But before you can even think about promoting your website, you first need to focus on creating a well-structured and well-navigated website. An easy-to-use web design, plus helpful features, will encourage visitors to stay longer on your website, increasing the chances that they will eventually become customers.

What is Website Structure and Navigation?

Website structure pertains to the way the content on a website is organised. This includes the hierarchy of pages and the way links are used in the web design to connect them. For instance, website structure would dictate that the homepage be the main entry point to the website, with other pages branching off from there.

On the other hand, website navigation refers to the way visitors move around the website. This includes the menus and buttons used to navigate the website and the way links are displayed on the page. Good website navigation makes it easy for visitors to identify the data they are looking for without having to search the entire website.

Why You Should Prioritise Website Structure and Navigation

Extending the Time Spent on Your Site

Did you know that the more your customers spend on your website, the more likely they will buy from you? In fact, studies have shown that the average visitor spends just a few seconds on a website before deciding whether or not to stay. Good website navigation can help extend the amount of time visitors spend on your site, leading to more sales and conversions.

Improving User Experience

Web design influences customer experience heavily as it determines how easy it is for people to find what they are looking for and how they interact with the website. If users can easily find the information they need and navigate through the website with ease, they are likely to have a positive experience. This can encourage them to return in the future and recommend your website to others.

Enhancing Search Engine Optimisation

SEO is one component you should always pay attention to, especially when designing your website. By ensuring your website is well-optimised, you can improve your chances of being found by potential customers online. Good web design will help to improve your website’s status in search engine results pages (SERPs), helping you to reach a wider audience.

Creating a Cohesive Brand Identity

Your website reflects your brand, so it is important to ensure that the design is cohesive with your overall branding. This includes using the same fonts, colours, and logo throughout your website. You may also want to consider using the same writing style for your website copy to be consistent with your brand voice.

Final Thoughts

Website structure and navigation are important because they affect how users interact with your website. Poor website structure and navigation can lead to decreased website traffic and a loss in sales. However, good website structure and navigation can help users find the information they are looking for quickly and easily, which can increase website traffic and sales.Spotted Digital is a reliable, full-scale digital marketing agency that provides cost-effective and high-quality web design in Plymouth to aid companies in getting the web design they need to succeed in today’s digital age. Get in touch with us today to see how we can help you!