What is SEO and How does it work with Marketing?

People can find what they’re seeking online with the aid of search engines. Search engines are a typical starting place when you require information, whether you’re looking into a particular product, finding a restaurant, or making travel arrangements. They provide an excellent chance for business owners to send targeted visitors to your website. This is why search engine optimization or SEO has grown popular lately among entrepreneurs and creators. Want to know why? Read on to learn more.

What is SEO?

The art and science of search engine optimisation (SEO) involve raising a page’s position in search engines like Google. Ranking higher in search engines can enhance a website’s traffic because search is one of the primary ways users find material online.

Online marketing relies heavily on search engine optimization because it is one of the main ways people access the internet. A site will often see more significant traffic if it can move up the list of search results, which is given in alphabetical order.

For instance, the top result for a typical search query will receive between 40 and 60 per cent of all traffic, whereas results two and three will receive far less traffic overall. Just 2 to 3 per cent of searchers click past the first page of results. A website may thus see an increase in visitors and prospective business as a result of even a slight improvement in search engine results.

How does SEO help in Marketing?

SEM, or search marketing as it is more formally known, stands for Search Engine Marketing. Digital marketing includes search marketing. It is a catch-all phrase for collecting SEO and PPC efforts designed to increase traffic from organic and paid searches. Search marketing, to put it simply, is the act of increasing exposure and traffic through search engines through both paid and unpaid initiatives.

As a result, a lot of companies and website owners try to manipulate the search results to have their websites appear above those of their rivals on the Search Engine Results Page (SERP). Here’s where SEO comes into play. For search terms that are most important to your target audience, it is common to try to rank on the first page of Google results. So, understanding your audience’s wants and needs is just as important to SEO as knowing the technical details of how to set up your website.

Spotted 

If you are looking for a team that can help you with your Digital Marketing and increase your SEO stats look no further than Spotted. We are a Plymouth SEO and marketing company that provides a comprehensive digital bundle that incorporates all the important components of your strategy. Our skilled team of professionals is available to provide an end-to-end solution on your behalf, including everything from logo creation and web design to copywriting and both on and off-site search engine optimization.