What to Do If Your Google Ads Are Not Showing

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You’ve created a great Google Ads campaign. You’ve done your research, chosen the perfect keywords, and written an ad copy that is sure to appeal to your target audience. So why aren’t your ads appearing?

There could be several reasons why your Google Ads aren’t appearing. It could be something elemental as a typo in your ad copy or a technical issue with your account. 

In this blog post, we’ll look at some of the most common reasons why ads don’t appear on Google and what you can do to fix the problem through google ads management.

1. You Haven’t Verified Your Account

The first step in creating a Google Ads campaign is to create an account and verify your identity. Until you do this, your ads will not go live. To verify your identity, simply follow the instructions provided by Google when you sign up for an account.

2. You Haven’t Added a Payment Method

For your ads to run, you need to add a payment method to your account. This can be done by going to your account’s “Billing” section and adding a credit or debit card. Once you’ve added a payment method, your ads will start running immediately.

3. Your Campaign Is Paused

If you’ve looked at both of the above and your ads still aren’t appearing, your campaign may be paused. To establish if this is the case, go to the “Campaigns” tab in your account and look for the status of your campaign. If it says “Paused,” simply click on the “Resume” button to get your ads up and running again.

4. Your Budget Has Been Exhausted

Another possibility is that you’ve exhausted your budget for the day/week/month. If this is the state, you’ll need to increase your budget to continue running ads. You can do this by going to the “Billing” section of your account and increasing the amount you’re willing to spend each day/week/month on advertising.

5. You Have a Low-Quality Score

Finally, it’s possible that your ad isn’t appearing because you have a low-quality score. Google uses quality scores to determine whether or not an ad is relevant and valuable to searchers. An ad with a low-quality score is less likely to be shown. To improve your quality score, ensure that your ad copy is relevant to the keywords you’re targeting and that you’re sending traffic to a landing page that is also relevant.


If your Google Ads aren’t appearing, there could be any number of reasons why. The good news is that almost all of these issues can be easily fixed with just a few clicks! Ensure you’ve verified your identity and added a payment method to your account. Check to see if your campaign has been paused—if it has been, simply hit the “resume” button to get details up and running again. Finally, look at your budget for google ads management—if you’ve exhausted it for the day/week/month, increasing it should get those ads back up in no time!

If you are seeking a digital marketing agency that can help your business grow, then please get in touch with Spotted Digital. We bring a range of services that can help businesses of all sizes to improve their online presence and drive more sales through digital channels. Our team is experienced and passionate about helping companies to achieve their goals, so don’t hesitate to contact us today to help you with google ads management and take your business to the next level.

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