How to Use a Winning Local SEO Strategy to Your Advantage

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Local SEO is the process of optimising your online presence to attract more business from local customers. This can be done through optimising your website for local search engine results, as well as making sure your business is listed in major local directories and online maps. As a small business owner, you may be wondering how to use local SEO to your advantage. After all, small businesses have a lot to gain from ranking high in local search results. Local SEO can help you attract more customers, get more leads, and boost your bottom line.

Here are some tips on how to use local SEO to your advantage:

Claim your Google My Business listing

One of the first things you should do is claim your Google My Business listing. This is a free listing that allows you to control how your business appears in local search results. You can add your business name, address, phone number, hours of operation, and more.

Optimise Your Website for Local Keywords

Make sure your website is optimised specifically for local keywords. This means including your city and state in your title tags, meta descriptions, and headings. You should also have a separate page on your website that is dedicated to your local area. This page should include your address, phone number, and a map of your service area.

Add Local Schema Markup to Your Website

Local schema markup is code that you can add to your website to help search engines understand your business’s location and contact information. This can help your website appear in richer results, such as Google Maps listings.

Build Local Citations

Local citations are basically mentions of your business on other websites. These can include your business name, address, and phone number. The more local citations you have, the higher you’ll rank in local search results. You can get local citations by listing your business on online directories and review sites.

Get Reviews from Customers

Customer reviews can also help you rank higher in local search results. Make it easy for customers to leave reviews by adding links to your Google My Business listing and review sites on your website. You can also encourage customers to leave reviews by providing incentives, such as discounts or coupons.

By following these tips, you can use local SEO to your advantage and boost your small business.

The Importance of Reviews in Local SEO

As mentioned above, one of the most critical aspects of local SEO is reviews. Reviews are one of the first things that potential customers will see when they search for your business online. That’s why it’s so important to make sure that your reviews are positive and accurate.

Here are four reasons why reviews are so important for local SEO:

Rank Higher in Local Searches – One of the main factors that determine your ranking in local search results is your online reputation. Reviews are a significant part of your online reputation. The more positive reviews you have, the higher you’ll rank in local search results.

Attract More Customers – Positive reviews can help you attract more customers to your business. When potential customers see that your business has good reviews, they’ll be more likely to visit your store or website.

Build Trust – Customers are more likely to trust a business that has good reviews. If your company has positive reviews, potential customers will be more likely to trust your products or services.

Stand Out from the Competition – If your business has good reviews, it will stand out from the competition. Potential customers will see that your business is trustworthy and that you offer quality products or services.


In today’s competitive marketplace, it’s important to stand out from your competition. One way to do this is by using local SEO to your advantage. Local SEO is a way to optimise your website and online presence for local searches. These tips should help you achieve that and give you an edge over your competitors.

If you want to take your SEO and marketing efforts to a whole new level, you’ll need support from one of the best SEO companies in the UK. Spotted is a team of highly experienced digital marketing and project delivery experts at your disposal. With our help, you can achieve outstanding results that will propel your business into a brand that matters. Reach out to us and get a complete SEO solution today.

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